LOGO & BRAND IDENTITY
A student project designed and concepted by me, Angel City Food Co-Opportunity is a Los Angeles-based Food Co-op that aims to educate and provide the community with fresh, natural, organic, and locally sourced foods and consumer goods.
This logo encompasses the Co-op’s mission by representing 1) natural and organic foods with its leaves and roots, 2) community with its hand as the trunk, and 3) the city of Los-Angeles with it’s wings—coming together to depict a tree of life that represents overall health and sustainable living.
The logo can be utilized across print and digital media and the style guide shows variations and practical applications.
Tasks: Concept, branding, layout, graphics, logo, identity, brand guidelines, color scheme