LOGO & BRAND IDENTITY
Gusto! Pressed Juicery, designed and concepted by me, is a line of organic juices locally sourced from produce rejects to help tackle food waste.
The logo is comprised of fluid parts (fun, cheeky produce characters) that can be used interchangeably with the brand name itself and for marketing purposes. The bold/bright colors represent a “zest for life.”
GUSTO, gus•to - enjoyment or vigor in doing something; zest.
synonyms: appetite, delight, glee.
Tasks: Liquid logo, concept, color scheme, branding, identity, product design, website design, marketing support