Click on the thumbnails in each row for full view.
An urban community garden I volunteer for every Saturday since March 2021. We really learned to work with the earth and learned everything we needed to know to build and cultivate this garden from scratch. It’s meant to serve as a healing space and to provide access to healthy, organic food for marginalized groups.
These are the Instagram posts and printed flyer that I designed for our one-year anniversary celebration.
Design/concept approach: I wanted to emphasize the vibrant earth tones we get from the plants themselves within our garden. I used photos we took of our banana tree and veggies and zoomed in on specific parts to serve as the earth toned backdrops and guide for our color palette.
LOGO & PACKAGING DESIGN
KLOTHO SKIN is a biotechnology company producing pharmaceutical grade cosmetics with exotic ingredients and the most advanced science. I had the honor of creating their logo and packaging. The client envisioned a sleek, cutting edge, minimalist design for both. I created two concepts for the packaging design and we ultimately went with DESIGN 1.
About logo design:
KLOTHO SKIN is based on the origin of the Greek Goddess, Clotho (original spelling), one of the Three Fates who spin, draw out, and cut the thread of life in ancient Greek mythology. Clotho was responsible for spinning the thread of human life.
TECHNICAL DESCRIPTION:
• Decreased circle weight
• One repeated Serif component, taken from the letter “K” of Klotho Skin, reflected on left and right
• Repeated Serif components attached to stem
SYMBOLISM:
• Circle symbolizes youth, beauty, and eternity
• Stem in the center of the logo symbolizes a spindle as the Goddess was responsible for spinning the “Thread of Life”
• “K” Serif components symbolizes the “Thread of Life” itself as it’s about to be spun
OTHER CHARACTERISTICS OF EMBLEM:
• Luxury
• Modern
• Sleek
• Cutting-edge
See initial packaging designs in closer detail HERE.
See final packaging designs HERE.
Tasks: Logo design, branding, identity, package design
Fabletics turn-of-month campaign for August 2022
Feel Good Fits: The Expression Collection
I took full ownership of the design and executed the story successfully.
Final campaign deck: View here
Fabletics created a custom, limited-release tee to celebrate Khloé Kardashian's birthday — only 500 available worldwide.
*T-shirt graphic itself was designed by apparel team.
Khloé Kardashian's third collaboration collection with Fabletics
Fabletics February 2024
The Modern Collegiate Collection
Collegiate-inspired looks brought to you by the first-ever collaboration with father-daughter duo Kevin and Heaven Hart.
Scroll down to see several landing pages I designed for multiple brands under the umbrella of L-Nutra, Inc.
Click on thumbnails to view individually.
Mix of: Paid adroll, social media graphics, and Amazon listing images and graphics.
Fabletics September 2023 turn-of-month campaign
Click on each thumbnail to view individually.
Mix of: Paid adroll, social media graphics, and Amazon listing images and graphics.
Fabletics turn-of-month campaign for January 2023
January Drop: Game on
Shown here are homepage banners, two sets of Instagram stories, Figma homepage mock, and cycle 1 and 1.5 emails.
Fabletics turn-of-month campaign for November 2022
Let It Glow: The Studio Glow Collection
I took full ownership of the creative design and executed the story successfully.
Shown here are collection page banners, teaser and launch Instagram stories, and cycle 1.5 and 2 emails.
Fabletics turn-of-month campaign for December 2022
Find Your Zen: The December Collection
Shown here are collection page banners and the launch Instagram story.
Fabletics Run Collection, July 2022
Ready. Set. Run.
Shown here are desktop and mobile homepage banners, marketing card, one-across assets, and the launch email.
PRINT • Informational Flyer
I was tasked with creating a sleek, modern design for the launch of Dr. Sherif Wakil’s new product, Endo-Test, under his brand The O Concept.
Tasks: layout design
MOTION GRAPHICS • ANIMATION
Concept project for a KCRW promo. I wanted to stick to a simple, linear flow/transition of the video so it would be easy for viewers to understand what the organization is about.
Tasks: Motion graphics, storyboarding, brand identity, animation, marketing.
Can view here as well.
INFOGRAPHIC • Statistics
Key statistics on the environmental degradation on a global scale for Global Awareness in Action.
Tasks: layout design, color scheme
ILLUSTRATION
This is the very first vector illustration I created—the subject being a good friend of mine. I originally drew it in pencil years ago and recently decided to translate it on to a different medium. You can see the original drawing below.
LOGO & BRAND IDENTITY
A student project designed and concepted by me, Angel City Food Co-Opportunity is a Los Angeles-based Food Co-op that aims to educate and provide the community with fresh, natural, organic, and locally sourced foods and consumer goods.
This logo encompasses the Co-op’s mission by representing 1) natural and organic foods with its leaves and roots, 2) community with its hand as the trunk, and 3) the city of Los-Angeles with it’s wings—coming together to depict a tree of life that represents overall health and sustainable living.
The logo can be utilized across print and digital media and the style guide shows variations and practical applications.
View complete logo & identity style guide PDF
Tasks: Concept, branding, layout, graphics, logo, identity, brand guidelines, color scheme
LOGO & BRAND IDENTITY
Gusto! Pressed Juicery, designed and concepted by me, is a line of organic juices locally sourced from produce rejects to help tackle food waste.
The logo is comprised of fluid parts (fun, cheeky produce characters) that can be used interchangeably with the brand name itself and for marketing purposes. The bold/bright colors represent a “zest for life.”
GUSTO, gus•to - enjoyment or vigor in doing something; zest.
synonyms: appetite, delight, glee.
Tasks: Liquid logo, concept, color scheme, branding, identity, product design, website design, marketing support
PACKAGING DESIGN
These are concept designs I created for Dr. Ahmed under AQ Skin Solutions. We ultimately went with something more minimal and sleek but I was given complete freedom to create four different designs. These two were my favorite.
Tasks: packaging design, color scheme, typography, layout
PHOTOGRAPHY & PRODUCT STYLING
During my time as a Marketing Assistant for the gifts and stationery company, Knock Knock, I occasionally took on the task of product styling and photography for our promotional campaigns. The particular products used in this campaign were Knock Knock’s various Fill in the Love Journals to celebrate Valentine’s Day.
Tasks: photography, product styling, layout
ILLUSTRATION
This is a 3D vector illustration replica of a zippo lighter. You can compare to the original jpeg image below.
PRINT • Editorial
An editorial spread for a travel magazine that focuses on typography in a minimalist yet bold design to capture the reader’s attention.
Tasks: layout, typography
PRINT • Editorial
An editorial spread in a lifestyle magazine that focuses on overlapping grids and hierarchy.
Tasks: layout design
BOOK CONCEPT & DESIGN
Sarap! Filipino cookbook is a student/personal project that features a collection of my favorite recipes from my Filipino heritage. Each recipe starts off with a short paragraph on the specific origin of that dish and each page consists of bright colors that reflect the vibrance of Filipino culture.
*Recipes and images are not my own—pulled from internet sources.
View complete Sarap! Cookbook PDF
Tasks: Concepts, layout design, typography, graphic elements
PRINT • Editorial
An editorial spread for a travel magazine that focuses on the effectiveness of negative space and bold simplicity.
Tasks: layout, typography
PRINT • Informational • Marketing • Infographic
This is an informational brochure I designed for AQ Therapeutics's debut product, Joint Relief Solution (JXN). AQ Therapeutics is a sister-company of AQ Skin Solutions. The inside features multiple graphs to summarize and condense the serum’s uses and results, based on a clinical study.
View complete JXN Brochure PDF
Tasks: Concept, graphics, layout
